Suggested Article: Blue Ocean Strategy

This article has been suggested by Jason Leong
Source: http://www.jeffooi.com/i-witness/2006/04/blue_ocean_strategy.php

Blue Ocean Strategy
When beating competitors simply means making them irrelevant
April 16, 2006

When big corporations as diverse as Nintendo and Cirque du Soleil are adopting 'Blue Ocean Strategy' in their marketing campaigns, you better watch out. Smart CEOs around the world are having a new book for their bedtime reading.

The book is titled: 'BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make the Competition Irrelevant' co-authored by W. Chan Kim and Renée Mauborgne (Harvard Business School Press, 2005). It deals with new approaches to tackle competition in the market place.....

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